Campaign
1 min
A Campaign for Zephyr Pet Wash

Concept
Every dog owner has two stories they will tell anyone who asks. How they found the dog, and how bath time goes. Bath Tails puts them in the same ten minutes.
Each episode is one owner, one dog, one Zephyr kit. The owner bathes the dog and, while they do it, tells the story of how the two of them ended up together. The rescue, the litter, the one nobody else picked, the one that followed them home. What the dog was like in the first month. What it is like now. The bath is the setting, not the subject, and the dog is doing whatever the dog does, which is usually the best thing in the frame.
Nobody performs. The owner is talking about something they love while doing something they have hated for years, and the camera stays on long enough to catch the moment they realise this one is going differently. Groomers, vets and street-dog feeders get their own episodes, with their own stories about the animals that stuck.
Every episode ends on the same shot. Wet dog, big shake, owner dry.
Pet Wash is Zephyr’s newest line and its most emotional one. A hose reel is bought on specification. A pet wash kit is bought because someone wants bath time to stop being miserable. This series shows that happening on real animals, wrapped inside the story people most want to tell about their dog, which is exactly the thing they send each other.
“Anyone who doesn’t know what soap tastes like has never washed a dog.”
— Franklin P. Jones